PRIVATE LABEL - HIGH DEMAND IN RUSSIA

Agenzia per la Russia is driving an Italian leader company active on the market of air care products.

The final goal is to select the Russian clients ordering private label production.

Initially, it has been carried out a a market search which showed highly positive datas concerning PL; the research focused on competitors, market datas and trends, most important actors, segmentation of the Russian market and best strategies to tackle it.

Following the market search, Agenzia per la Russia has supported the Italian company during IPLS 2017 exhibition in Moscow (International Private Label Show, 5-6 April). During the exhibition many appointments has been arranged with local and international leaders interested in PL.

The next step is to negotiate a supply contract with Russian partners identified.